International Conference „Names in the Economy V”

Date: 24-Jun-2015 – 27-Jun-2015
Location: Verona, Italy
Contact Person: Paola Cotticelli
Meeting Email: nite5ateneo.univr.itLinguistic Field(s): Computational Linguistics; General Linguistics; Sociolinguistics; Text/Corpus LinguisticsCall Deadline: 30-Sep-2014Meeting Description:The Department of Philology, Literature and Linguistics at the University of Verona announces the fifth symposium of Names in the Economy in Verona, Italy 24-27 June 2015.

In the concluding paper by Elwys De Stefani at NITE IV in Turku there were some suggestions of topics for continuing the series of the International Symposium about Names in the Economy. The proposal was a stimulation to widen the perspectives from the commercial names to a language for and in the economy. We therefore suggest as the subject of the conference: Language, Media & Economy in Virtual and Real life: New Perspectives.

The conference will focus on corpus and data collections, on the methodology for searching the data bases, on methods and approaches to describe and analyse the multimedial channels in the economy, considering not only commercial, proper and common names in everyday settings and in virtual life settings. In the globalized world, a company may spread its message to every corner of the globe with a few broad strokes and reach the customers around the clock by utilizing multimedia advertising. These media outlets can include, but are not limited to, television, radio, newspapers, magazines, internet websites and mobile digital devices. It could be very interesting to compare both the linguistic and the marketing perspectives in creating and conducting a multimedia campaign, to observe how the different levels (language, music, imagery) interplay in communicating the message. Nevertheless, branding remains one of the crucial elements of modern advertising, since knowledge of a company’s brand is often one of the most important factors in the decision-making process of consumers.

The conference languages are English, French, German, Italian.

Call for Papers:

We welcome proposals for oral presentations and posters for young researchers. Presentations will last 20 minutes (plus 10 min. for discussion).

Abstract Submission:

You are cordially invited to send an abstract by 30 September 2014 to: nite5ateneo.univr.it

Abstracts should sketch the methods, perspectives and results of the proposed papers (max 500 words). Paper proposals will be reviewed by the members of the international scientific committee. The acceptance of papers and a preliminary programme of the conference will be distributed by December 2014.


 
In the concluding paper by Elwys De Stefani at NITE IV in Turku (http://www.cambridgescholars.com/download/sample/59703) there were some
suggestions of topics for continuing the series of the International Symposium about Names in
the Economy.